Table 4 Stakeholders' Positions regarding Mobile Phones as a Healthcare Intervention
| Â | Patient | Healthcare Provider | Mobile Phone Company |
|---|---|---|---|
Focus | Individual | Individual/Care Group | Potential Clients |
Outcome | Absence/amelioration of disease | Absence/amelioration of disease/reduce cost of care | Product sales |
Motivation | Well being through treatment | Professionalism through treatment. Profit through cost containment | Profit through new sales, new products, marketing user acceptance |