Table 4 PepsiCo UK Key Pledges - Future health commitments
From: The role and challenges of the food industry in addressing chronic disease
Marketing and Community Engagement | Reformulation and Innovation | Stakeholder Engagement and Public Policy |
|---|---|---|
65 percent of carbonated soft drink sales to be no sugar, by 2015 | 50 percent of savory snacks to be baked, or include positive nutrition*, by 2015 | Work with NGOs, think tanks, and others in the food industry to encourage improved health reporting and transparency |
60 percent of total sales (by volume) defined as healthier**, by 2015 | Invest 70 percent of R&D budget to deliver products defined as healthier**, from 2012 | Engage with government, and other stakeholders, to identify greater R&D support for investment in public health |
Deliver 1.8 billion servings of fruits and vegetables, and 1.7 billion servings on wholegrain per year, by 2012 | Introduce a single serve cap of 160 calories across savoury snacks without significant positive nutrition*, by 2015 | Work with government, and other stakeholders, to deliver pledges on portion sizes and retail availability of healthier products |
Encourage wider availability of no-sugar drinks in cinemas, theme parks and pubs, by 2012 | 4 percent reduction in the sugar level of regular Pepsi by 2012 | Quaker and Tropicana will be donated to breakfast clubs in deprived areas, serving 10,000 children every day by 2010 |
Widen availability of fruit juice in fast food outlets, by 2012 | All Walkers crisps and snacks to meet or surpass existing FSA salt reduction targets by 2012 | Â |
All UK Pepsi advertising supporting the growth of no-sugar or natural, from 2010 | Â | Â |
Trial marketing campaigns to transition consumers who have high per-capita consumption of savoury snacks and full-sugar soft drinks to healthier alternatives, from 2010 | Â | Â |