From: Comparison of online marketing techniques on food and beverage companies’ websites in six countries
Company | Country (N = Total number of screenshots) | % of screenshots showing non-diet food or bev | % of screenshots showing diet food or beverage | % of screenshots link to a children section | % of screenshots containing a promotion | % of screenshots referencing exercise | % of screenshots referencing a charity |
---|---|---|---|---|---|---|---|
Coca-Cola | High Income (N = 17) | 88.2 (n = 15) | 41.2 (n = 7) | 0 (n = 0) | 29.4 (n = 5) | 0 (n = 0) | 0 (n = 0) |
Upper-Middle-Income (N = 24) | 79.2 (n = 19) | 29.2 (n = 7) | 0 (n = 0) | 0 (n = 0)*a | 25 (n = 6)*a | 4.2 (n = 1) | |
Lower-Middle-Income (N = 48) | 54.2 (n = 26)** | 14.6 (n = 7)**a | 0 (n = 0) | 2.1 (n = 1)**a | 6.3 (n = 3) | 41.7 (n = 20)** | |
Coca-Cola Total (N = 89) | 67.4 (n = 60) | 23.6 (n = 21) | 0 (n = 0) | 6.7 (n = 6) | 10.1 (n = 9) | 23.6 (n = 21) | |
McDonald’s | High Income (N = 27) | 74.1 (n = 20) | 40.7 (n = 11) | 11.1 (n = 3) | 22.2 (n = 6) | 18.5 (n = 5) | 7.4 (n = 2) |
Upper-Middle-Income (N = 86) | 67.4 (n = 58) | 11.6 (n = 10)* | 65.1 (n = 56)* | 18.6 (n = 16) | 7.0 (n = 6) | 3.5 (n = 3) | |
Lower-Middle-Income (N = 86) | 51.2(n = 44)** | 7.0 (n = 6)**a | 33.7 (n = 29)** | 8.14 (n = 7) | 7.0 (n = 6) | 3.5 (n = 3) | |
McDonald’s Total (N = 199) | 61.3 (n = 122) | 13.6 (n = 27) | 44.2 (n = 88) | 14.6 (n = 29) | 8.5 (n = 17) | 4.0 (n = 8) | |
KFC | High Income (N = 44) | 84.1 (n = 37) | 9.1 (n = 4) | 2.3 (n = 1) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) |
Upper-Middle-Income (N = 42) | 69.1 (n = 29)* | 0 (n = 0) | 4.8 (n = 2) | 7.1 (n = 3) | 4.8 (n = 2) | 0 (n = 0) | |
Lower-Middle-Income (N = 32) | 59.4 (n = 19)** | 34.4 (n = 11)** | 0 (n = 0) | 9.4 (n = 3) | 0 (n = 0) | 9.4 (n = 3) | |
KFC Total (N = 118) | 72.0 (n = 85) | 12.7 (n = 15) | 2.5 (n = 3) | 5.08 (n = 6) | 1.7 (n = 2) | 2.5 (n = 3) | |
Grand Total | (N = 406) | 65.76 (n = 267) | 15.52 (n = 63) | 22.41 (n = 91) | 10.10 (n = 41) | 6.9 (n = 28) | 7.9 (n = 32) |