Theme | Frequency | Illustrative Quote |
---|---|---|
Challenging scientific rigour and issues of causation versus correlation | 150 | “‘This is a health campaign statement masquerading as an academic study as even the authors accept no definitive conclusions can be drawn about cause and effect” |
Altruistic public health partner | 52 | “We all have a role to play in helping to tackle obesity, and we hope our actions on sugar reduction, portion size, and promotion of low and no-calorie products set an example for the wider food sector.” |
Concepts of safety | 47 | “The World Cancer Research Fund found no evidence that 100% fruit juice is carcinogenic and maintain that a daily 150 ml glass ‘can be part of a healthy, balanced diet and a healthy lifestyle’ and contribute to the 5-a-day fruit and vegetable target.” |
Consumer responsibility & lifestyle | 61 | “Rather than singling out a particular product, we should be encouraging people to enjoy an active lifestyle.” |